Wednesday, January 19, 2011

Loss & Consequence

Dear People of the Elements, 
Attached is information about a project MICA has become involved in. We will talk about it in class. If you are interested in participating in this project, please let me know so we can figure out how to integrate it into your Elements II semester's work. 

Maryland State Highway Office (MHSO) and Urbanite approached MICA with an interest in partnering with our students to explore and highlight the issue of drunk driving, using new media and new messages that resonate with young adults. Each year, over 150 people in Maryland die at the hands of an impaired driver; statistically over-represented among drunk-driving fatalities are young men, ages 21-34.  MHSO has offered to fund the production of a wide range of work and to collaborate with MICA on educational programming. Urbanite will feature the project, and publish images, in its magazine.  Key elements include:

Two- and three-dimensional work will be juried and exhibited in May and July. Graphic art will be juried and selected for use throughout the state. Student videos will be screened during Artscape. Work will be chosen to adorn city buses and for billboards.  Additional exposure will be generated by Urbanite which plans to special the project in its June transportation issue.
A speaker’s panel, in Falvey Hall on February 1st 2011, will provide participants with initial research on the subject and will serve as the project’s official launch. The panel will be open to all students and the general public. A wealth of materials and links will be provided by MSHO, to aid students in research.

Discretionary funding for production, materials, and supplies is being made available by MSHO and will be administered through the Office of Community Engagement.

February 1:       Panel Discussion, Falvey Hall. (Required for all interested participants.)
March 30:         Deadline for all 2-D and 3-D submissions
April 30:           Deadline for all video-based submissions
May 1:              Work is installed at off-campus gallery
May 3:              Rollout Party with jurors, artists in attendance.  
June 1:             Special Section in Urbanite, highlighting the work and the project
July 15-17:       Winning art works and designs are displayed at Urbanite Stage at Artscape

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